About Blue Jay

Our Vision

We strive for a future where drones serve as intelligent companions capable of empowering and assisting people in their daily lives.

Our Mission

Our mission is to expand the boundaries of intelligent systems through innovation and user-centered design, developing drones capable of assisting you and me in a manner that is safe, autonomous, interactive, and helpful.


The studentteam Blue Jay Eindhoven was originally founded in 2015 to organize the world’s first Drone Café in honor of the 60th anniversary of the Eindhoven University of Technology (TU/e). The increasing popularity of drones and the innovation possibilities with this technology sparked the effort to begin our student team. During the launch of the café in 2016, drones took guests’ orders and served drinks. The concept was playful, but with a strong message: drones can be safe, helpful, autonomous, and interactive.

Drones today are part of a public debate where they are often seen in a negative way, such as the fear of war drones and violations of privacy. At Blue Jay Eindhoven, we believe technology should serve as a tool for positive change and should help people improve their quality of life. Thus, we strive to show the great opportunities and benefits drones can bring to society. Our drone sets itself apart from other drones in the market, which are mainly deployed for outdoors applications (e.g. photography, crowd management, surveillance) and engage in limited user interaction. Blue Jay will be the first drone to function autonomously indoors and in the care sector.

Our goal is to develop your future done assistant. We believe Blue Jay can be helpful, interactive, safe, autonomous, and she can have many different applications. It can help patients with daily tasks in nursing homes or hospitals, supporting nurses and caretakers while taking care of patients; it can detect emergency situations at festivals or events, supporting first aid people finding patients faster and more efficient; or maybe it could help you entertain your guests and serve drinks at a party?

But before all of this can happen, we need to face some technical challenges. Our four sub-teams are exploring technology and working hard to create something innovative and impressive. Our development process is based on user-centered design, where we aim to understand the needs of users, their goals, and the environments they form part of. This iterative, collaborative process will allow us to build a drone that actually matches user needs and can be implemented seamlessly in society.